ClearTrip highlights how to make print advertisements disruptive
At a time when advertisements in newspapers are having less impact than before, ClearTrip’s recent one in a leading newspaper proves it is not the case. In a panel discussion, Cleartrip and Talented deconstructs the process of making it to show how blending the old and new can give readers a unique experience.
23 Mar 2023 | By WhatPackaging? Team
What does it take to plan and execute an advertisement from start to end? Was it able to achieve what it set out to? These were some of the questions that were discussed in a panel discussion that was held as a part of the Show & Tell programme of the PrintWeek Awards 2022. The panel was moderated by Noel D’Cunha, managing editor, PrintWeek and Raahil Chopra, managing editor, Campaign India and had Kunal Dubey, chief marketing officer - Cleartrip, PG Aditya, chief creative officer and co-founder, Talented and Pooja Manek, creative and founding member, Talented as panellists.