Weekly FMCG update: Back to the drawing board
Brand owners and distributors are reconsidering their strategies to combat the tectonic shift that has been quick commerce — be it with smaller SKUs for their premium offerings, or overhauling their distribution to reach more people. Read on.
14 Jan 2025 | By WhatPackaging? Team
FMCG companies have been dealing with sluggish demand in urban areas
FMCG premium products get smaller SKUs
The notion of chota packet, bada dhamaka is making its way into the FMCG universe. Companies list ITC, Colgate Palmolive and Hindustan Unilever are introducing smaller and more inexpensive SKUs in their premium product ranges. This is to resuscitate the sluggish demand in urban markets.
ITC plans to expand food business
According to leading business portals, ITC is going to expand its food business — with brands like Sunfeast, Aashirvaad, and ITC Masterchef Creations. The FMCG giant aims to create a national presence by 2030.
FMCG distributors to hold meetings with retailers
A week after the All India Consumer Products Distributors Federation approached the Parliamentary Standing Committee on Commerce seeking legislative intervention to regulate quick commerce, reports are in that FMCG distributors plan to hold meetings with retailers across the country over the next quarter to deal with the rise of online rivals.
Surge of quick commerce sends DMart stores reeling
Quick commerce has caught supermarket heavyweight DMart off-guard. India’s largest listed retailer, a preferred outlet by many owing to its sales and lower prices, is falling short in the battle against quick commerce. The company is unable to compete with the widespread pickup and delivery locations.