Weekly FMCG Update: 2025 has a quick start
No industry update is complete without clocking how quick quick commerce is. The sector saw a surge in orders on New Year’s Eve, distributors approached a parliamentary panel seeking legislation for quick commerce, and companies saw ups and downs in the third quarter of the financial year. Read on.
07 Jan 2025 | 740 Views | By WhatPackaging? Team
Quick commerce orders peak on New Year’s Eve
On New Year’s Eve, Swiggy Instamart, BlinkIt, Zepto, and other quick commerce players witnessed a surge in orders. What was everyone partying on? Snacks, party products, and gifts. According to a leading business portal, one in every eight orders was for a cold drink.
FMCG hopes urban demand will recover
In 2024, FMCG had an underwhelming performance in urban India. As the world turns a new leaf in 2025, the industry is hoping that the urban demand will improve, with simultaneously high sales in rural areas. Quick commerce has been a game-changer for FMCG, which should bolster the urban demand.
Distributors versus quick commerce
Throughout 2024, quick commerce caused massive change at an unseen scale. The traditional systems have borne the brunt of this rapid shift. The All India Consumer Products Distributors Federation (AICPDF) has approached the Parliamentary Standing Committee on Commerce seeking legislative intervention.
Soft drink brands reveal expansion plans
India’s booming soft drink market is seeing a more intense approach with the impending summers, with more distribution, and more volume. A few months ago, Reliance disrupted the market by competitively pricing its Campa line of beverages. Varun Beverages, India’s PepsiCo bottler and Bisleri are also ramping up operations.
DMart Q3 sees a 17% YoY increase
DMart’s parent company, Avenue Supermarts, reported a 17% year-on-year (YoY) increase from the same quarter last year, with almost Rs 15,000-crore in revenue. Last year, the same quarter saw Rs 13,247-crore in revenue.
Ikea India’s growth falls
Furniture giant Ikea clocked a five per cent increase to Rs 1,852-crore in FY24 in India. This is the slowest growth rate the Swedish company has seen in the region, six years after it first decided to set up shop in the country. What’s next for the Swedes?
HUL streamlines distribution route
Hindustan Unilever wants to reduce its supply time to less than a day. To achieve this, the company is supplying directly to kirana stores. The company will handle logistics, and the distributors will be in charge of payments and orders.