Van Houten unveils new chocolate packaging
Van Houten Professional, a brand from the Barry Callebaut Group — a Swiss-Belgian chocolate manufacturer — has announced the launch of its new visual identity.
27 Aug 2024 | By Anhata Rooprai
The Barry Callebaut Group’s Van Houten Professional chocolate and compounds range will be rebranded as Signature, highlighting the quality of the product.
The new design draws inspiration from the brand’s history of innovation and celebrates the craft that has been at the core of the company ever since Casparus Van Houten invented the hydraulic cocoa press in 1828.
The new packaging will be available in markets from August 2024. Consumers may still encounter some previous packaging in stores during this period because the newer packaging will be phased in, as the older packaging is phased out.