Flexible packaging offers benefits for eCommerce retailers. Its advantages include affordability, effectiveness, and lightweight properties, which are essential for efficient shipping.

The global packaging market size is projected to grow at a 3.16% CAGR between 2023 and 2032, reflecting the increasing importance of sustainable packaging solutions.

In 2023, the Asia-Pacific region held the largest market share of 39.75%. This dominance is attributed to economic development, rapid urbanisation, increasing internet penetration, and a thriving eCommerce sector in the region.

The growth of flexible packaging in Asia-Pacific is driven by these factors, making it a critical region for market expansion.

The rise of smartphone usage is opening new channels for marketers to connect with customers. Mobile devices are expected to account for over 50% of eCommerce purchases in the future. This shift highlights the importance of mobile-friendly packaging solutions and marketing strategies.

The rise of eCommerce platforms, coupled with consumer demand for convenient and lightweight packaging, are propelling the growth of the global eCommerce flexible packaging market. Additionally, there is increasing awareness of sustainability among consumers, which is further boosting market growth.

An ideal eCommerce platform should enable customers to find and obtain the items they need quickly and easily. Features like curbside delivery, home delivery, and click-and-collect options are increasingly popular, as they help customers save time. Also, an integration of social media and eCommerce is driving significant changes in consumer behaviour and packaging needs.

Online retailers can offer customised product recommendations and exclusive deals based on a customer's browsing history, past purchases, social media activity, personal information, and preferences. This trend is pushing the demand for flexible packaging solutions that can accommodate personalised products.