Later, Umesh Kagde of HP highlighted the importance of digital transformation catalysed by revolution. He shed light on the shift from catering to only MNCs to startups now.

HP Indigo’s 35k and 15k are aimed at the folding carton industry, and the 25k roll-to-roll press is aimed at the flexible packaging industry.

One of the examples Kagade highlighted was Coca-Cola’s #ShareACoke campaign in India, which saw an increase of 7% in sales. Other brands include Nestle and KitKat which came up with six campaigns over eight countries.

Ashish Vasudeva of HP spoke about the notable differences created by HP Indigo’s presence among several brands. 

According to Vasudeva, personalisation in the packaging market is growing at a CAGR of 6.8%. “Most of the personalisation and brand building activities are driven by or aimed at GenZ customers,” he added.

Appadurai A of HP Indigo claimed that HP Indigo is the most sustainable technology in digital print. He said, “The next generation wants sustainable products.” He highlighted a case-study where Coca-Cola wrapped 120-mn bottles in 85 days in India, with the help of HP Indigo’s digital printing.