The roadshow series laid the foundation for Drupa.

Technology experts presented inspiring brand tales, and shed light on the power of digital alongside its wide range of applications. Attendees from various segments – labels, packaging and publication – experienced firsthand the capabilities of HP Indigo digital solutions. Packaging samples were kept on display to highlight the versatility across folding cartons, labels, shrink sleeve and in-mould labels, and flexible packaging applications.

Pushing the digital envelope at TechNova’s Turbhe facility, Touch Centre captivated the visitors to explore interesting applications and business opportunities, with HP Indigo 6K digital press in house. This sound resonated to audiences in Delhi and Hyderabad too.

A Appadurai, country manager of HP Indigo’s Graphics Solutions Business, said, “Our collaboration with TechNova for the Road to Drupa 2024 has set a benchmark for what the future of printing looks like, blending technology with creativity to meet the dynamic needs of the Indian market.”

Amit Khurana, CEO at TechNova, said, “These roadshows have showcased technology and sparked conversations about sustainable competitive advantages in the fast-evolving market landscape.”

At Drupa in Hall 17, together, TechNova and HP Indigo will demonstrate their digital prowess.