Tata Tea 1868 wins packaging award in beverage category

Tata Tea 1868 - exclusive collection was launched to celebrate the legacy of the Tata Group on the completion of its 150th year. An exclusive collection of the 1868 range of teas was first unveiled at the Tata Kiosk at the World Economic Forum (WEF) 2018, in Davos, Switzerland.

The packaging depicts the Indian stories of tea. The graphics and post-finish processes such as foiling and spot UV, enhance each element of the pack. Traditional spot UV varnishing is applied as a liquid, then exposed to UV light which dries it instantly. 

To increase the pack’s premiumness and with small volumes, Scodix press was brought on board. The inner barrier packaging; laminated pouches, ensures fresh aroma and the taste is delivered to the consumer. 

Ruchira Bhattacharya, director - innovation, packaged beverages, Tata Consumer Products said in a press release, “We have used iconic elements from each region to bring to life the teas depicting the flavours of India. The packaging used is premium copper coloured tin packs which, in addition to cueing premiumness, makes for perfect gifting collectables and allows 1868 to play a role in the luxury gifting and restaurants and catering markets.”

1868 by Tata Tea is available only in India with its 13 unique variants packaged in specially designed premium packs. The 1868 tea range marks Tata Tea’s entry into the premium tea space leveraging the direct to consumer commerce model that is an emerging segment in the Indian and global market.