Streax elevates hair highlighting experience with innovative packaging

The newly introduced do-it at-home highlighting kit caters to consumers and aligns with their evolving tastes. The fresh packaging showcases design elements, enhanced functionality, and revitalised brand storytelling.

Streax Highlights introduced the first-ever end-to-end solution for at-home hair highlighting. Streax has crafted this kit, designed to cater to the needs of modern consumers who seek both convenience and high-quality hair highlighting solutions.

The kit boasts catchy and innovative packaging. The new pack aims to represent a departure from conventional packaging norms. Streax brings the focus onto the hues and effects of hair colour, setting a new standard for visual storytelling in the industry.

Dheeraj Arora, managing director & CEO, HRIPL expressed, “With a noticeable increase in the demand for bold colours, fashion shades, and vibrant hues, Streax is eager to leverage this trend by introducing Streax Highlights.”

In addition to the new packaging, Streax is also rolling out an engaging communication narrative to highlight the features and benefits of its Hair Highlights range.

Mridul Munet, chief marketing officer, HRIPL said, “This distinctive packaging design serves as a visual testament to Streax's commitment to empowering individuals to express themselves boldly through their hair, setting the brand apart as a trailblazer in the realm of hair colour innovation.” He added that this new Hair Highlighting Kit will revolutionise the way individuals perceive and experience hair colour, further solidifying Streax's position in the industry.

As part of its marketing plans to promote the new packaging and communication narrative, Streax will be launching a digital film, inviting consumers to embark on a journey of self-expression and confidence.
Streax Highlights will now be available for purchase PAN India including across major eCommerce websites.