Sai Paks develops award-winning shrink sleeve

Sai Paks calls this innovation for Chitale milk bottle sleeves a new generation sleeve. The product uses shrinkable gold cold foil specifically developed for the pure gold effect on shrink sleeves.

In February 2023, Chitale Bandhu Mithaiwale was about to launch a one-litre PET bottle for milk and was looking for a different kind of shrink sleeve. The company wanted the logo to be printed in gold.

Sai Paks started by printing the artwork with surface-printed matte-effect and surface-printing gold foil. It did not work as the gold foil faded. Then Sai Paks received a special foil from Kurz. Still, the gold looked slightly faded.

Then, a layer of varnish was applied, and finally, the intended result was achieved. For the product, Sai Paks also developed the configuration of its new UV flexo press, which should have a hot air dual rewind after the ninth colour and then one more UV for extra curing for speciality coating. Printed on 40-micron cast PVC, with CMYK plus white plus shrinkable gold foiling plus matte UV on the surface, 10,000 shrink sleeves were produced.

“It's the first time in India that a company has received an award for a shrink sleeve with gold foil for milk”

Rohan Chitale of Chitale Dairy on winning the award said, “I am proud to have conceptualised the packaging design of Chitale Bottled Cow Milk. It's the first time in India that a company has received an award for a shrink sleeve with gold foil for milk, in PET bottles.” He congratulated Sai Packs for its technological advances that have made Chitale’s design a reality.

Chitale added, “It's a great achievement for all of Chitale Dairy owners, our workforce, customers and Atul Chitale for developing the bottled milk project in the first place.” 

He informed the team that Nikhil Chitale is engaged in developing an App for delivering milk, and Pushkar Chitale is maximising the raw milk quality and transparency for Chitale Dairy’s backend processes.