The aim is to collect more than 20,000 kgs of waste, which is equivalent to 7,14,286 packets of chips, diverting it from landfills and oceans back into the economy, thus ensuring complete traceability and transparency. 

The collected materials including paper, plastic, metal, glass, eWaste, apparels/ footwear and utensils will be collected and sent to ReCircle’s material recovery facility in Dahisar, Mumbai. The waste is then segregated by ReCircle’s informal waste workers or safai saathis where it is cleaned, processed and bailed. This processed waste is then sent out to recyclers who convert it into plastic granules. The granules are then converted to new products.

Formed in partnership with Dabur India and Institute of Development Management, all the proceeds from individual households, societies, schools, colleges and offices will be donated to ReCircle’s partner NGO for the last three years, St Catherine School of Siena and Orphanage. 

“This year our mission is even more ambitious - to divert a staggering 20,000-kgs of waste away from landfills and our water bodies,” said Gurashish Singh Sahni co-founder and COO, ReCircle. He added, “We believe in the power of community towards driving a circular economy which is why every bit counts, and your participation can make a significant impact in creating a cleaner Mumbai. With an increasingly conscious consumer base we know that we can drive meaningful change one waste collection drive at a time.”

Talking about the drive, Byas Anand, CSR head, Dabur India said, “Dabur has been at the forefront of driving interventions that leverage community collaboration to end plastic pollution.” The company is thrilled to partner with ReCircle for this Diwali waste collection drive in Mumbai and contribute to making the city cleaner and greener.

The previous year, ReCircle collected more than 10,000-kgs of waste across over 60+ pin codes in Mumbai. The contribution didn’t only illuminate Diwali for the children in need but also helped light up the lives of ReCircle’s informal safai saathis.

Register for the drive: https://diwali.recircle.in/. Once registered, individuals and institutions will get a confirmation call confirming the pickup date, time and address. The last date for registration is 25 October.