The HP Indigo 6K Brand Protection Plus digital press will offer secure printing technologies to fight back against counterfeiters while at the same time providing high-quality, and flexible custom printing with its single-pass productivity.

Atul Sonthalia, partner at Prinova Solutions LLP, said, “In today's industry, combating counterfeiting and delivering customised, high-quality products are paramount. Our collaboration with HP, integrating the HP Indigo 6K Brand Protection Plus Digital Press, perfectly aligns with these priorities. This state-of-the-art press ensures top-notch printing quality and unmatched versatility, handling various packaging tasks seamlessly. The flexibility of digital printing through HP Indigo Spot Master technology and the PrintOS workflow is a game-changer, meeting short-run packaging needs for startups and achieving fast and accurate colour matching, within minutes. This eliminates minimum order quantities, reduces expenses, and ensures adaptability in the demanding FMCG landscape. With smart and innovative digital printing on the rise, we are optimistic that our association with HP will be fruitful and create a significant impact on our business.”

A Appadurai, country manager, Indigo and inkjet business solutions, HP India, said, “As pioneers in digital press solutions, we recognise the dynamic needs of customers in the fast-growing digital flexible packaging industry. The HP Indigo 6K Brand Protection Plus Digital Press stands as the first of its kind in India, marking a significant milestone in the realm of brand protection. This innovative press is a testament to HP's commitment to innovative advancements, and we are thrilled to see how Prinova Solutions LLP will flourish with this groundbreaking digital technology.”

HP Indigo 6K Brand Protection Plus Digital Press is an end-to-end security solution that enables brands to differentiate themselves with exclusive anti-counterfeit labels, flexible packaging, folding cartons, and traceable stamps. It serves brands that are forced to confront counterfeiting issues, particularly in the food and beverage, nutraceuticals, cosmetics, and food & beverage industries. The press facilitates traceability on various security substrates, including films and UV substrates managed centrally through a secure black box ecosystem. With variable security inks such as invisible, fluorescent, spot colours, and taggant inks and features like QR codes and digital watermarking, HP Indigo Secure offers a flexible, multi-layered approach to counterfeiting for printers.

Equipped with HP Indigo LEP and One-Shot Color technology, the HP Indigo 6K Brand Protection Plus Digital Press - offers high resolution, high quality, and perfect registration. To satisfy the most colour-conscious customers with an accurate, smooth, and consistent look, HP Indigo ElectroInk has the widest digital colour gamut, reaching up to 97% of Pantone colours and using up to seven ink stations on press.

Meeting the demands of the customer while pursuing the company's sustainability goals, HP Indigo 6K Brand Protection Plus Digital Press has adapted effectively to exemplify its mission of providing customers with the highest print quality possible. It is manufactured carbon neutral and offers reduced production waste. Indigo Ink is environmentally safe since it does not require any solvents, chemicals, or UV light.  The press has gone through an independent verification, confirming compliance with rigorous health and environmental standards.