India has been a whisky-dominant country but has now gradually shifted towards a preference for rum since 2015, with a compound annual growth rate (CAGR) of -4.88%. During the period from 2015 to 2020, the country’s rum intake grew to a combined sales value of Rs 1,47,597.29-mn, dominated by the sales of entry-level rum, but the luxury category still remains untapped. India is expected to grow in its rum intake with the Indian market expected to increase the demand to 293.30-ml by 2027 with a further annual growth of 5.75% (CAGR 2023-2027).

Siddhartha Sharma, promoter at Piccadily Distilleries, said, “Camikara treasures these accolades with a deep sense of appreciation for the discerning, appreciative consumers that have made this unrivalled win possible.”

The well-deserved accolade shows that the indigenous rum has emerged as a worthy contender, and the world is awakening to the new star from India that is Camikara.