Packaging gives Green Label whisky a new look

There is a new type of packaging in the whisky world: the Green Label Barrel Special Whisky.

As per a press release, Inbrew Beverages, a Bengaluru-based company has collaborated with Three Fourth Solutions, a marketing agency, to revamp its brand — Green Label Barrel Special Whisky. 

This whisky has been associated with a diamond-cut bottle since its inception. Inbrew Beverages’ whiskeys contain extra neutral alcohol diluted to 42.8% v/v with demineralised water. The company adds caramel for the taste, essence, and colour. The beverage is blended with fine malt or grain-based imported whisky to obtain the final product.

The new packaging is available in the different SKUs like the 375-ml and 750-ml bottles. Also, a new 180-ml pocket pack has been launched. The packaging features gold and green hues, which the Inbrew Beverages says stands for elegance, rarity and purity.

The 750-ml variant of the beverage is packed in a mono carton. This whisky is made from grain spirits and undergoes a blending process at Inbrew. The key feature is a seamless blend with imported scotch, which has been patiently aged in oak barrels, giving the spirit its distinctive character.

Reflecting on the core idea behind the brand’s new packaging, a representative from Inbrew Beverages said, “This whisky is the epitome of our commitment to quality and creativity. With the re-imagination of Green Label, we have paid homage to the brand’s heritage while adding new layers of taste and class to the mix.”