Nescafé launches a new Gold Blend refill pouch
Nescafé reaches out with its new Nescafé Gold Blend refill pouch across all major retailers. And the Nescafé Original refill pouch will hit shelves at the end of March.
17 Mar 2023 | By Aditya Ghosalkar
The new pouch vouches for less packaging, offers value for money
One of the world’s largest food and beverage companies, Nescafé has introduced the first instant coffee refill pouch for Nescafé Gold Blend and Nescafé Original that can be recycled in stores and helps save money while reducing packaging.
The new 150-g refill pouch is 97% lighter than the 200-g glass coffee jar and has on average 60% less plastic than the jar’s lid.
The pack is resealable to help preserve freshness. Once the refill is empty, consumers can recycle the pack in more than 5,000 stores across the UK and through kerbside collection in Ireland.
Not only does the new pouch use less packaging, it is also lighter on the wallet and offers better value for money compared to the standard coffee jar.
Sophie Demoulin, marketing director, Nescafé Soluble Coffee said, “We know that Nescafé lovers are getting more concerned about the sustainability credentials of the products they consume. We are proud to launch this new coffee pack that offers our fans the same great coffee and the iconic rich aroma that they love in less packaging whilst offering better value for money.”
The new Nescafé Gold Blend refill pouch is available now in all major retailers and the Nescafé Original refill pouch will hit shelves at the end of March.
The launch is a part of Nescafe’s ongoing packaging sustainability commitments, including reducing our use of virgin plastic by one-third by 2025. Alongside working to improve the sustainability credentials of its packaging, Nescafé is striving to make coffee farming more sustainable.
Nescafé Plan 2030
Nescafé outlined its extensive plan to bring lasting positive change to hundreds of thousands of coffee farmers through regenerative and resilient coffee farming. The brand is starting to work with coffee farmers to help them transition to regenerative agriculture, which should lower greenhouse gas (GHG) emissions, help increase farmers’ income and improve social conditions in our value chains over the years to come.