Mother's Recipe unveils modern packaging for Ready to Cook range
Mother's Recipe, a brand known for its traditional flavours, has announced the launch of its Ready to Cook product packaging.
21 Feb 2024 | By Abhay Avadhani
The redesigned packaging complements the consumer base's lifestyle and tastes while still having a visual appeal
The new design embodies a modern look, setting a fresh and vibrant tone for the range. It also aligns with the brand's values and commitments to authenticity, innovation, and consumer well-being.
The revised packaging features bright background colours in a matte finish, with green for all vegetarian variants, pink for all non- vegetarian variants, yellow for regional variants, and purple for seafood variants. The food shots captured with a spot of glossy lamination showcases the deliciousness. The packaging highlights Mother’s Recipe Ready to Cook products made with quality products with no added Class II preservatives, keeping in mind the health and well-being of the consumers.
The redesigned packaging specifies the cooking time for each food variant. The one-step cooking method is illustrated visually on the front bottom of the pack - take the pack, add water, and vegetables/paneer/chicken as desired. For user convenience and to ensure access to a diverse consumer base, the back panel now has usage instructions in both Hindi and English. A “Ready To Cook” band in gold adds refinement and symbolises the product's ease of use.
Mother's Recipe Ready to Cook products cater to individuals who seek minimal effort and convenience while enjoying home-cooked meals. Mother’s Recipe has a one-step process as it already contains onion, tomato, ginger garlic, spices and oil. The redesigned packaging complements the consumer base's lifestyle and tastes while still having a visual appeal.