Mother's Recipe launches pickle variant with attractive packaging

Mother’s Recipe has announced the return of its 1-kg jar, now designed to contain 900-g of its pickle variants. This reintroduction is a nod to both tradition and modernity, aimed at providing customers with a blend of familiarity and innovation.

05 Dec 2024 | By WhatPackaging? Team

The redesigned 1-kg jar ensures ease of recognition and convenience

The updated jar is accompanied by an enhanced recipe that has been fine-tuned in response to valuable consumer feedback, affirming Mother’s Recipe’s commitment to excellence and authenticity. The revised recipe and packaging are designed to meet contemporary tastes while continuing to deliver the rich, authentic flavours that our customers love.

The redesigned 1-kg jar ensures ease of recognition and convenience, simplifying the shopping experience for our customers. This consistency across the product range aids in easy identification of our products, whether shopping online or in-store.

“Our decision to reintroduce the iconic jar and enhance our recipe stems from a deep understanding of our consumers’ desires and expectations. At Mother’s Recipe, we are passionately committed to preserving the authenticity of Indian flavours while also embracing innovation that meets the evolving tastes of our customers. With these changes, we aim to enrich your culinary experiences, ensuring that every meal feels both comforting and celebratory. We believe in growing with our consumers and it is their input that shapes our path forward,” Sanjana Desai, executive director of Mother’s Recipe, said.

Latest Poll

What is the point of focus for the packaging industry, currently?

Results

What is the point of focus for the packaging industry, currently?

Margins

 

25.49%

Reverse auctions

 

25.49%

Safety norms

 

23.53%

Wastage

 

25.49%

Total Votes : 51