Miraclon and Bobst strengthen alliance

Miraclon and Bobst have solidified their strategic collaboration, with Miraclon designated as the plate technology partner in Bobst's newly established Competence Center in Atlanta. This centre, inaugurated this week, features a Flexcel NX System and Flexcel NX Ultra Processing Solution, aligning with Bobst's objective to manufacture plates that optimise their press performance.

Emma Weston, chief marketing officer at Miraclon said, “We’ve been collaborating closely with Bobst, started more than eight years ago. Visitors to the Bobst Bielefeld Demo Center in Germany have been able to see Flexcel NX plates in action after we installed a Flexcel NX System in 2019. Our strategic relationship underscores both companies’ commitment to enabling our customers and partners to achieve their efficiency, sustainability and quality goals with some of the best technology and expertise in the industry.” 

The Bobst Competence Center will also be utilised by Miraclon for on-press demonstrations and print trials, giving printers and trade shops in North and South America the opportunity to see firsthand the on-press productivity and savings that Flexcel NX Technology offers. The Miraclon and Bobst partnership will also see the companies co-hosting industry events to promote how the technology enables efficient packaging printing. 

Miraclon will leverage the Bobst Competence Center for on-press demonstrations and print trials, providing printers and trade shops in North and South America with the chance to directly experience the productivity and cost savings offered by Flexcel NX Technology. Additionally, the partnership between Miraclon and Bobst will involve co-hosting industry events to showcase how this technology facilitates efficient packaging printing.

Emilio Corti, region business director, Bobst said, “Our partnership with Miraclon underpins our vision of shaping the future of the packaging world. With sustainability at the forefront of our customers` and brand owners’ minds, our partnership enables them to see how our collaboration maximises their investment and helps to unlock new potential in the press room.”