At the exhibition, ITC showcased its Sign-Up Green paperboard, a product specially designed for in-store advertising applications. Sign-Up Green is made from sustainable wood fibres, making it an alternative to rigid plastics typically used in the retail marketing industry. The product is plastic-free, recyclable and is made from renewable fibres sourced from sustainably grown plantations.

Sign-Up Green comes with high rigidity, brightness and whiteness, making it suitable for various POP/POSM applications like display shelves, aisle-end caps, standees, danglers and shelf strips.

The three-day exhibition saw enthusiastic participation from visual merchandising (VM) props, lighting solutions, digital signage, screens, LED walls, POS/POP displays, shop fitting, store design and retail technology such as robotics and customer tracking from all over India. Organised by Messe Düsseldorf India, the show witnessed the presence of 100+ exhibitors showcasing their products and services to 4,500+ visitors and 250+ conference delegates.

The highlight of the exhibition was the two-day convention which brought together leaders of retail design, brand experience, visual merchandising and retail marketing from top retail brands, solution providers and design houses such as IKEA India, Adidas, FabIndia, Aditya Birla Fashion and Retail, Tata Motors, Landor & Fitch India, Reliance Retail, Max, Pantaloons among others.