The beer market is saturated with various brands and products. A compelling campaign can differentiate a brand by highlighting its unique qualities, story, or brewing process. Eye-catching packaging designs and creative campaign messaging can help a beer stand out on the shelf and capture consumer attention.

The idea behind the approach is to establish connections, and show genuine appreciation to the brands that have paved the way in the industry. Tag has marked its presence while acknowledging its stance as a newcomer in a fiercely competitive space.

The brand will follow up its social media greetings with a tangible gesture of friendship by sending cases of Tag Beer to the offices of the brands that have inspired them. Tag looks forward to building a community within India’s beer culture.

Amit Ghatak, chief marketing officer, Khemani Group said, “I am thrilled to unveil our latest social media campaign for Tag beer. Crafted in collaboration with popkorn, the social media agency of the brand. Through an engaging series of visuals on our social media platforms, Tag, extends a warm greeting to select legacy brands that have long graced the beer market.”

Vishal Mehra, chief executive officer, popkorn, said, “Tag is a new brand, but their passion for this business and brewing is unparalleled. The way we are treating this is not a campaign, but rather a greeting from Tag, to all these well entrenched and loved brands.”

Tag beer and popkorn have unlocked this perspective by looking to create friendships, and the shared passion for beer. The campaign is live now and generating incremental buzz across Instagram and Facebook.