HP signs MoU with Coffee Board to provide startups with packaging solutions

Under this collaboration, HP will offer support to these startups, including insights into industry trends, best practices, and the latest advancements in printing and packaging technologies. This initiative underscores HP's commitment to empowering emerging businesses and driving technological innovation in the industry.

The signing ceremony was attended by Naipal Singh, business development manager at HP India Sales, along with members of the AIC-CCRI-CED team.

The Incubation Centre facilitates packaging samples, along with each of their journeys and case-studies for the companies to explore digital packaging.

This collaboration is poised to bring benefits to startups, providing them with the expertise and resources needed to enhance their operational capabilities and market reach. By leveraging HP's solutions and industry expertise, these startups will be better equipped to navigate the complexities of the printing and packaging sectors.

Praveen HJ, CEO of AIC-CCRI-CED, expressed his optimism about the new partnership, “We are excited to collaborate with HP India in this significant initiative to support startups. This partnership will provide resources and expertise in digital printing and packaging, enabling our startups to enhance their operational efficiency and market reach. Together, we are committed to fostering an environment of innovation and growth, and we look forward to seeing the transformative impact this collaboration will have on the startup community.”

Speaking on the partnership, Appadurai, country manager of Indigo and Inkjet Solutions at HP India, said, “Almost 25% to 76% of brands’ products failed because of insufficient attention to packaging. We want to eliminate one-fourth of the reason why a product fails, and that is packaging.”

He emphasised the impact of the partnership, “This collaboration with the Atal Incubation Centre of Coffee Board offers startups a unique opportunity to access high-quality packaging solutions without the constraints of minimum order quantities. By utilising our advanced digital printing technologies, startups can benefit from faster time to market, variable data printing, and the elimination of unwanted inventory wastage. Additionally, there are no plate or cylinder costs, allowing startups to avoid blocking their working capital. This means they can print as much as they need, exactly when they need it, thereby optimising their resources and focusing on growth and innovation.”