Haldiram's has now added Shrikhand to its product range, which will be a new sugar-free variety with a blend of rich, creamy texture and signature flavours.

The traditional and widely consumed dessert in Gujarati and Maharashtrian cuisine is priced affordably at Rs 80 in a 250-gm package. 

Sushil Agarwal, director of Haldiram's Food International, said, “For over 80 years, our brand has been known for traditional taste and age-old recipes. The same recipes, the same taste and the same quality have run through each product, whether it’s a packet of namkeen or a box of kaju katli. With our sugar-free Shrikhand, we want to cater to every Indian palate and maintain the same level of satisfaction they got while trying our other desserts.”

With the introduction of Shrikhand, Haldiram’s strives to blend tradition with innovation to cater to evolving consumer’s tastes and preferences. Its new launch contributes to keeping Haldiram's name rising to new heights in the Indian market while retaining a familiar and trustworthy place in the hearts of its customers.