The speakers will address sustainable packaging and share their insights on transfer metallized packaging enabled by cellulose ester technology.

The packaging industry has seen an increasing need for sustainable transformation. Consumers value packaging that reflects sustainable brand values along with the visual appeal. They understand the importance of sustainable packaging and its compliance with environmental standards. 

According to a study by Boston Consulting Group in partnership with Trivium Packaging, 74% of consumers are willing to pay more for sustainable packaging and 57% are less likely to buy products in packaging that can potentially harm the environment. 

The packaging industry has seen a shift to using recyclable, sustainable solutions, and brands are focusing on eliminating laminated plastic film on the package exterior. They are keen to employ alternative packaging solutions that do not pose the risk of difficulty recycling at the end of their life.

Eastman’s innovative cellulose-ester technology features film-free transfer metallized packaging that can help accelerate the transformation to a better, more recyclable and sustainable packaging solution.

Metallised packaging rendering of the coating solution for perfume and skin care

This alternative is lightweight, recyclable packaging with holographic metallic effects that can be directly repulped to make new paper. It also reduces the total weight of packaging by 10%, providing better value on transport.