Digital print packaging market to reach USD 56,030-mn by 2032
The global digital printing packaging market size was at USD 22,100-million in 2022 and is projected to reach USD 56,030-million by 2032, expanding at a CAGR of 9.8% between 2023 and 2032. Swapna shares insights in her report with Towards Packaging.
10 Jan 2024 | By Abhay Avadhani
Digital printing is undergoing a transformation with the integration of Industry 4.0 principles
Digital printing in packaging involves the direct transfer of a digital file, typically a PDF or JPEG, to a printer to apply designs or information onto packaging materials. In this context, digital printing involves the direct printing of digital-based images onto various packaging substrates such as paper, cardboard, plastic, and others.
Digital printing in packaging is witnessing a surge due to the impact of eCommerce. The rise of online shopping has led to a growing demand for customised, small-batch packaging solutions.
The digital printing packaging trend aligns with the circular economy and sustainability principles. Brands embrace eco-friendly practices, and digital printing facilitates this shift by minimising material waste and using recycled and sustainable substrates.
Incorporating technologies such as augmented reality (AR) and near-field communication (NFC) enhance consumer engagement by providing interactive and immersive experiences through packaging.
Digital printing is undergoing a transformation with the integration of Industry 4.0 principles. Automation, data exchange, and intelligent technologies are converging to enhance production efficiency and provide real-time insights into the printing process.
In the digital printing packaging market, labels play a crucial role in conveying essential information, enhancing brand visibility, and providing a platform for creative and dynamic design.
Inkjet printing makes it suitable for intricate designs, logos, and text on packaging materials. Inkjet printing can accommodate a wide range of substrates, including paper, cardboard, plastics, and even certain specialty materials.
In November 2023, Domino Printing Sciences (Domino), dedicated resources to enhance its digital printing solutions division. This investment reflects Domino's commitment to expanding its array of solutions and services tailored for the labels and corrugated packaging industries.
Also in November 2023, Xeikon developed new digital printing with dry toner technology for improved printing packaging formulas.