Dabur launches Réal Bites - a new fruit juice brand
Dabur India’s Réal fruit juice brand, announced extension of the Réal portfolio with the launch of Réal Bites, a range of fruit beverages that promise a drinking experience with real fruit chunks in every sip.
15 Aug 2024 | By Abhay Avadhani
Dabur extended its portfolio with the launch of Réal Bites
Packaged in a contemporary 180-ml can format, Réal Bites is priced at Rs 40, making it an ideal choice for consumers seeking a healthy and flavourful beverage option on-the-go.
Réal continues to offer a range of healthy beverages, including Réal Juices & Beverages, Réal Drinks, and Réal Fizz, in various packaging formats such as beverage cartons and PET bottles. The introduction of Réal Bites in the can format marks a significant step forward in providing consumers with a comprehensive range of beverage options in all desired packaging formats.
Alongside, Dabur announced the signing of Bollywood actress Sara Ali Khan to promote its range of beverages – Réal Juices & Beverages and Réal Mango Drink.
Announcing the launch, Mayank Kumar, vice-president - marketing, Dabur India, said, “We are happy to expand our beverages category with the launch of Réal Bites and to welcome Sara Ali Khan to the Réal family. We believe that these new offerings will enhance the overall beverage experience and solidify Réal’s position as a market leader.”
“Réal has provided fruit nutrition to millions of consumers for over 25 years and the launch of Réal Bites is a testimonial of Réal’s commitment to provide superior fruit goodness to consumers and meet the evolving preferences of our customers,” Monisha Prasher, GM marketing - foods, Dabur India said.