Dabur expands Réal portfolio with peanut butter range
Dabur India has announced the expansion of its Réal portfolio with the launch of Réal Health Peanut Butter range. It includes natural and chocolate peanut butter variants, marking Dabur’s entry into the peanut butter market and offering consumers a healthier anytime snacking option.
10 Oct 2022 | By Rahul Kumar
Dabur aims to strengthen its Réal health proposition by launching convenient and healthy products
Smerth Khanna, head of eCommerce and modern trade, Dabur India, said. “Réal Health 100% Natural Peanut Butter is a delicious spread made with a single ingredient — peanuts handpicked from Saurashtra belt in Gujarat. It has no added sugar, salt and oil. It is a good source of antioxidants.”
Réal Peanut Butter range will be available in four variants – 100% Natural Crunchy 350g, 100% Natural Creamy 350g & Chocolate Creamy 350g priced at Rs. 185, and additionally a 1Kg variant of 100% Natural Crunchy priced at Rs 499. This is an eCommerce first launch.
“With the expansion of our Réal portfolio, we aim to strengthen our Réal health proposition by launching convenient and healthy products to strengthen the brand equity beyond juices. With the launch of the Réal Peanut Butter range, we are now giving consumers a healthier and tastier option made with natural ingredients for their healthier lifestyle,” Rajat Mathur, AGM, consumer marketing Dabur, said.