Coca-Cola opts for ultra-lightweight bottles
Despite unsatisfactory Q2 results, the Coca-Cola company is set to maintain a nimble bottling approach towards India.
25 Jul 2024 | By Anhata Rooprai
The beverage behemoth has introduced an ultra-lightweight and affordable bottle with an extended shelf life. This allows it to transport the beverage to a wider base of consumers and reduce costs. According to the company, this new stock-keeping unit has added more than 400-million transactions in the first half of the year.
Meanwhile, Coca-Cola announced its sales for the June quarter recently. According to the company, sales in the Asia-Pacific region were led by India and the Philippines. The company’s unit case volume grew by 2% overall, and 3% in the Asia Pacific region, led by India and the Philippines. It said that it made progress in price-pack architecture to manage revenue growth.
Kantar’s FMCG Pulse report for 2024’s second quarter said, “Bottled soft drinks have breached annual penetration of 50%. Following up on a massive 41% household growth in moving annual total (MAT) in March 2023, the category continued to add more households and expanded by 19% in MAT in March 2024.” The report indicated that the average household has expanded its consumption by 250-ml in the last two years.