CavinKare’s brand Maa launches emoji-inspired packs

In celebration of World Emoji Day, Maa, the fruit-based drink from the house of CavinKare, announced the launch of special emoji-themed packs. Catering to modern tastes and trends, especially of the millennials and Gen-Z, the innovative packaging captures joyful emojis with relatable characters and expressions; adding a touch that resonates with the youthful spirit of today's consumers. Designed to delight mango aficionados, these vibrant new packs come in variations of Tetra Paks and bottles, making every sip an enjoyable and memorable experience.

Maa introduced a myriad of SKUs ranging from Rs 10–100. With Tetra Paks and bottles, the brand new Maa emoji packs aim to bring joy and refreshment in every sip to the modern consumer.

Commenting on the occasion, KG Mallikeswaran, Business Head, Ambient Dairy and Beverages at CavinKare said, “At CavinKare, we are dedicated to continually enhancing customer engagement and satisfaction. With the introduction of our new emoji packs on World Emoji Day, we are excited to bring a fresh, expressive dimension to the mango-drinking experience, especially among the newer generation of consumers. Emojis have evolved into a universal language of joy and connectivity, making them the perfect complement to our beloved Maa beverage. This initiative underscores our commitment to innovation and customer-centricity, aiming to enrich moments of refreshment with creativity and enjoyment.”

Maa has established itself as a favorite among consumers for its rich taste and high-quality ingredients sourced from the finest mangoes. The introduction of emoji packs underscores CavinKare's dedication to enhancing consumer experiences through creative packaging and compelling flavors.

Available in an array of sizes and prices, Maa's new emoji packs cater to every preference and occasion with 140-ml, 160-ml, 170-ml, 180-ml and 200-ml tetrapacks to 160-ml, 250-ml, 600-ml, 1.2-l, 1.75-l and 2-l bottle packs ranging between Rs 10–100. Whether it's a quick refreshment on the go or a family gathering, these packs ensure that every sip is filled with fruity goodness and fun.