Britannia’s NutriChoice surpasses Rs 1,000-cr in revenue
Britannia has said that its leading health brand NutriChoice has surpassed Rs 1,000-crore in revenues. NutriChoice has registered revenue growth of 20% over the last two years, growing faster than the biscuit category. It dominates the health cookie segment with over 70% share of the category. Most recently, the brand introduced a range of specialised products infused with the power of five seeds and five herbs.
10 Oct 2022 | By Rahul Kumar
NutriChoice has registered revenue growth of 20% over the last two years
Varun Berry, managing director, Britannia, said, “Launched in the early 2000s, Britannia NutriChoice was crafted to cater to the growing segment of consumers’ who are conscious about healthy living and healthy eating. The brand provides a compelling proposition to consumers by enabling them to make small yet smart, healthier food choices. The brand will continue to expand the category with new product innovations, accessible price points and greater availability both online and offline.”
Amit Doshi, chief marketing officer, Britannia, added, “Today, Britannia NutriChoice offers a diverse set of power-packed choices to consumers. We continue to make our products healthier without compromising on taste and we believe there is a NutriChoice for every Indian consumer.”
Britannia NutriChoice Seeds and Herbs products are available in general and modern trade stores across the country and on all leading eCommerce platforms.