Britannia NutriChoice launches “Face the Facts” packaging campaign

Britannia NutriChoice has introduced a new packaging campaign titled “Face the Facts”, conceptualised by advertising marketing communications group Lowe Lintas. The campaign features updated packaging that states product information directly.

Cookies made with whole wheat and fibre have been positioned as mindful snacking options without comparisons to superfoods. Vasudha Misra, president (creative), Lowe Lintas, said, “It’s about empowering our consumers with clear information, so they can feel good about enjoying a Britannia NutriChoice with their daily chai.”

According to Britannia Industries, the updated packaging aims to create transparency and encourage informed choices as part of a broader strategy to establish honest communication with consumers. 

Archana Balaraman, general manager, marketing, Britannia Industries, stated, “The new NutriChoice packaging is a reflection of our honest approach; it sets the tone right from the first glance, without dressing things up.” She further added, “We want to empower consumers with knowledge, allowing them to confidently incorporate our cookies into their daily snack time.”