ASPA promotes anti-counterfeiting solutions globally

The event focused on anti-counterfeiting, trademark, and brand protection.

In his address, Maithani highlighted ASPA's growing global presence and its strategic efforts to fight counterfeiting by promoting the innovative anti-counterfeiting solutions offered by its members internationally. He emphasised ASPA's ongoing work to facilitate collaboration with international delegations, helping to align anti-counterfeiting initiatives globally and expand the reach of ASPA members’ advanced technologies.

Maithani elaborated on ASPA’s core objectives, focusing on global collaboration with stakeholders to share best practices and foster awareness around the issue of counterfeiting. He also discussed how ASPA's members actively contribute to the fight against counterfeiting with cutting-edge technologies such as security design, holograms, NFC/RFID, track-and-trace solutions, and blockchain, collectively safeguarding over 15,000 brands worldwide.

Maithani emphasised ASPA's commitment to its four primary pillars — awareness, advocacy, research, and innovation. He spoke of the association’s successful efforts to raise awareness and educate stakeholders and the public, stressing the importance of proactive measures in tackling counterfeit goods. He highlighted ASPA’s panel discussions, webinars, and sector-specific forums, such as the Traceability and Authentication Forum, which facilitate direct collaboration with international delegations and strengthen global anti-counterfeiting efforts.

In addition, Maithani showcased ASPA’s research contributions, including the ASPA-CRISIL State of Counterfeiting Report, which provides valuable data and insights that inform strategies for combating counterfeiting, benefiting the Indian market and international communities.

Concluding his keynote, Maithani emphasised the invaluable benefits of ASPA membership, which provides organisations with access to the latest technologies, research, and a robust global network of experts. He reinforced that ASPA’s initiatives are helping to open up new international opportunities for companies to expand their reach and stay ahead of emerging counterfeiting threats.

The ASIA Security Conference and Exhibition is a platform for experts, brand owners, and policymakers to discuss the latest anti-counterfeiting, trademark protection, and brand security strategies.