Anuga FoodTec: Pouchwale, a startup for startups

On the first day of Anuga FoodTec and Anuga Select co-located with PackEx, a stall with vibrant colour and Gen Z ideas pulled me towards it. What caught my attention was the name and tagline of the brand: Pouch Wale- Aapki brand banayega. 

As the name suggests, this two years young start up is into flexible packaging with a unique hybrid technology. This technology helps them to cater to small as well as larger MOQs with an economic price point. 

What gives them an edge is the customisation and value addition they can do while converting a job. Also, this technology enables critical printing with ease and adds customised QR codes and variable data printing possible. Also, There are no additional prepress and cylinder charges.

This Gujrat-based startup has a very interesting approach towards its target audience. They have realised the Gen Z patterns and mindset of the startups and have curated their services in a way that benefits the startups too. They believe in quick changes and cater to the premium customer base.