Team WhatPackaging? (TW): Name of the product:?
Anindya Ghosh (AG): JSMI ReGen-PP.

TW: What does the ReGen-PP do?
AG: Sustainable solution matching brand requirement – PCR product.

TW: What's the USP?
AG: The material is sustainable in nature, and is similar to normal PP.  Although the testing is underway, it is expected that the brand owners and converters will benefit from these multi-functional labelling solutions.

Brand owners are expected to be at the forefront of this transformation to more sustainable and circular packaging solutions and are expected to articulate these changes to the consumers.

TW: Its target market?
AG: Sustainable solution for FMCG, food and beverage applications.

TW: When was it launched?
AG: Launched at the Labelexpo 2023, held in Brussels, Europe.

TW: How is the product relevant for Indian packaging in the SME sector?
AG: JSMI ReGen-PP is a sustainable solution, given its ability to get recycled and enter the waste mainstream without any adverse impact.

TW: Comment on certification.
AG: ISO 9001-certified company, Jindal SMI has established quality standards on quality management systems and product safety systems for food contact packaging applications. It is also certified for BRC packaging for our BOPP and associated metallising operations.

TW: Contact person and details.
AG: Anindya Ghosh | +91 78758 54914 | marketing1@smicoatedproducts.com