“The focus on sustainability and innovation in packaging materials has increased tremendously in the last few years,” said Vinod Vazhapulli, CEO, Jindal SMI.

JSMI Washoff will up its green quotient with its new offering, which is targeted to cater to the FMCG, personal care, food and beverage applications.

The USP of this product is to offer easy reusability for glass bottles, owing to easy peelability in less than an hour in normal water.

The product launch will transpire at Labelexpo 2023 in Brussels. JSMI has piqued the curiosity of label converters by revealing the names of their new product launches during the LMAI conference. One of their sustainable offerings being JSMI Washoff.

Although the testing is underway, it is expected that the brand owners and converters will benefit from these multi-functional labelling solutions.

“Brand owners are expected to be at the forefront of this transformation to more sustainable and circular packaging solutions and are expected to articulate these changes to the consumers,” signed off Vazhapulli.