Product Watch: Optel’s supply chain technology

WhatPackaging? (WP?): Name of the technology 
Anand K (AK): Optchain

WP: What does it do? 
AK: Optchain can provide end-to-end visibility in your supply chain to increase performance, sustainability and meet regulatory compliance.

WP: Explain what it's suitable for? 
AK: OptChain can help businesses track real-time inventory (level and flow), it can also track the carbon footprint of a product, or it can provide proof of compliance to any regulation related to traceability. 

WP: When was it launched? 
AK: Optel has more than 32 years of experience deploying large traceability projects. The Optchain platform, which is the End-to-end platform, was officially launched and scaled in 2022, but we have been working on customised pilot projects since 2017. 

WP: What market is it aimed at? 
AK: Optel works with large customers from the pharmaceutical, food and beverage, agrochemical, metal and mining industries. 

WP: In what way is the product relevant for Indian packaging in the SME sector? 
AK: Optchain can track any packaging from end-to-end, including with expertise such as serialisation and aggregation. 

WP: How does it differ from similar products in the market? 
AK: Expertise in traceability technologies for complex supply chains and able to fulfil sustainability, performance and compliance goals of organisations simultaneously.

WP: What's the USP?  
AK: It’s an all-in-one platform aiming at solving many issues in a supply chain through traceability technologies for increased visibility. 

WP: How easy is it to use? 
AK: The platform and its dashboards for analytics visualisation are customised for each customer to meet their needs. 

WP: Assembly line speed? 
AK: We support up to 1600 ppm

WP: How does it score on the merits like being trouble-free? 
AK: Our solutions require negligible or very less services as compared to others. Apart from it We have a very robust service team who provides a 24 hours service facility.

WP: What kind of manufacturing compliance does your company follow in India? 
AK: Serialisation and aggregation compliance for the pharmaceutical industry, Sebi’s requirements under Business Responsibility and Sustainability, GHG emissions 

WP: What’s the price? 
AK: Depends on the number of lines and facilities. 

WP: Key customers? 
AK: We can't reveal names of customers right now but we can tell you that many big pharma , agrochemical and food & beverage companies are using our solutions right now.

WP: Contact person and details:
AK: Anand K
Manager marketing - Asia Pacific 
anand@optelgroup.com