Priya Prakash’s unmute with Beyondesign

Bhavika Shah (BS): Could you provide a glimpse into the origins of your brand?
Priya Prakash (PP): Diving into my 30s, I experienced firsthand how the right supplements changed my day, mentally and physically. And it wasn’t just me. My friends were all tackling the same lifestyle issues like stress, fatigue, too much screen time, not enough sleep — all while trying to eat healthy and exercise regularly. That’s how HealthSetGo was born. As a brand, we are committed to being transparent, scientific and sustainable. Our gummy blends are free from any artificial colours, flavours or preservatives and come in a recyclable outer packaging.

BS: What are the core values and vision that drives HealthSetGo’s evolution in the market?
PP: One of our key core values is giving back and that’s what makes us unique. Through our "Gummies For Good" initiative we are developing a unique vitamin blend to tackle malnutrition in disadvantaged communities. So for every gummy bought we donate one to malnourished children around the world. Our vision is to address the needs of today’s millennials, but also anticipate the needs for tomorrow and supporting them through all stages of their life.

BS: How has the packaging design contributed to building brand recognition?
PP: The world of supplements is confusing and filled with jargon. Many times it acts as a barrier to actually buying or using them. Our goal was to create a brand that you're excited to include in your daily routine. So, to blend into lifestyle, we opted for vibrant colours, created custom 3D icons, and used clear, friendly typography that appeals to millennials. We also put a lot of thought into naming our products. Each of our gummies tells exactly what it's going to do for you - like sleep, relax, or nourish. And it paid off. Our customers love the packaging and they tell us every time.

BS:  Any difference in the competitive landscape?
PP: We are one of the first gummy brands in India to have invested in individual packaging for each gummy, which makes it convenient for our customers to carry a few gummies on-the-go rather than carry the whole box.

BS: What challenges did you face in the initial stages of implementing the new packaging design?
PP: Balancing our goals for packaging was a journey. We wanted our boxes to be premium without transferring the cost to our customers. We also wanted to add practical information about the product like its benefits and USPs without compromising on the aesthetic appeal. I think the toughest part of the whole process was getting the exact shades we wanted for our boxes. 

BS: Can you share any insights on how the packaging design has influenced consumer perception and brand loyalty?
PP: I like to think of packaging as the initial proof that a brand’s promise will pay off. And in the health and wellness segment, winning that trust is everything. Feedback on the packaging has been consistently positive. Beyondesign helped us create something that actually pops on a shelf, eCommerce store or social media. In such a crowded market, our packaging is a game-changer and we have actually seen higher sales because of that. 

BS: In what ways has the packaging design strategy evolved since the inception of your brand?
PP: A key learning for us came when we started shipping orders to customers. When buying supplements, it can be daunting to commit to a full-size pack without knowing if it’s right for you. And with gummies, taste is important too. So the idea of including sample packs with every order really made sense. That has been a key addition to our packaging. 
Apart from that, what goes inside our shipping box and its design has been a huge addition to our customer experience. 

BS: What lessons have you learned along the way?
PP: As we are launching HealthSetGo in global markets and offline spaces, we are learning a lot about adapting our packaging to various standards like legal, social, cultural and economical. For example, when shipping to different countries, we are constrained by space, volume and shipping costs. So we are exploring different designs that help us maximise volume and minimise costs. Each step has taught us to stay flexible, and listen to our customers.

BS: How do you incorporate customer feedback and market research into refining and iterating upon your packaging design?
PP: We're always speaking to our customers, running surveys, and observing their comments on social media to see what works and what doesn’t. We’ve got some of our best ideas from customers. During our survey calls, one of our customers coined the phrase, “travel-friendly” for our individually packed gummies and it has now become a permanent feature of our marketing communication. We are currently exploring how to make our packaging zero waste, without increasing our price point significantly as it has been a key ask from our customers.

Unmute in print is a platform where Beyondesign invites designers, printers, artists and anyone from the industry live and/or in print to share with others and learn together. The platform started online, and the response was overwhelming. WhatPackaging? is the print-packaging partner for Unmute with Beyondesign. Do reach out to us on reachus@beyondesign.in to be a part of this platform.