Packaging industry surges towards sustainability

The packaging industry is undergoing significant growth, shaped by sustainability, e-commerce, and technological advancements. From cosmetics to corrugated packaging, businesses are adjusting to meet consumer expectations for eco-friendly, functional, and innovative solutions.

The cosmetic packaging sector is expected to grow substantially, with the market set to reach USD 56.15-billion by 2034. This growth is fuelled by increasing demand for sustainable materials and aesthetically pleasing designs. Luxury cosmetics are pushing the demand for premium packaging, while the rise of clean beauty is prompting brands to adopt biodegradable and recyclable packaging solutions. Companies are also exploring smart packaging, incorporating technologies like QR codes and near field communication to enhance customer engagement.

The corrugated packaging market is also thriving, projected to reach USD 444.85-billion by 2034. The rise of online retail has led to increased demand for protective packaging that also meets environmental standards. Customisation and digital printing have allowed brands to create unique, sustainable solutions, while improvements in material durability ensure products remain secure during shipping.

Direct-to-consumer (DTC) packaging is another area seeing rapid growth. As more brands adopt e-commerce and subscription models, packaging is becoming a vital part of the customer experience. Brands are opting for minimalist, eco-friendly designs and integrating smart packaging like augmented reality (AR) to engage consumers.

Meanwhile, Australia’s warehouse and storage market is growing through advancements in automation and robotics. The shift towards energy-efficient, sustainable warehousing solutions is shaping the future of logistics.

As the industry evolves, businesses must continue to innovate, focusing on smart, sustainable packaging to meet the changing needs of consumers and stay competitive in a fast-moving market.

This story is based on a report by Towards Packaging.