Pack View: Wingreens Harvest Cranberry and Orange Granola Bar

Dhavanshi Shah
Art director, De Icebreaker Creative Studio

This granola bar presents a vibrant and fresh packaging design. The matte finish and contemporary illustrations give the product a youthful and energetic feel, making it stand out on the shelf and is appealing to consumers. The illustrations help bring out the visual appeal of the flavours, making them look as enticing as they taste.

However, the smaller SKU looks vague compared to its other variants and the outer pack. Enhancing the clarity and cohesiveness of the smaller packaging could improve its overall appeal.

Despite this, the design and material choice effectively convey the product's essence, aligning well with its fresh and healthy image. This granola bar packaging successfully combines modern aesthetics with functional appeal, making it an attractive option for health-conscious consumers.
 

Subodh Borkar
Manager, packaging and procurement, The Mend Packaging

The packaging uses multi-layer barrier films combining materials like polyester (PET), aluminium foil, and polyethylene (PE) to protect against moisture, oxygen. and light. For enhanced sustainability, biodegradable or recyclable materials could be considered. The package includes a tear-notch or serrated edge for a simple, user-friendly opening experience.

The package makes a strong visual statement on the shelf by combining bright orange and green, likely chosen to complement the flavours of orange and cranberry. The use of orange and cranberry images swiftly communicates the product's flavour characteristics. To ensure brand recognition, the brand name "Wingreens Harvest" is prominently displayed next to the logo. The product name "Crunchy Granola Bar™ and the flavour "Cranberry & Orange" are prominently displayed, making it easy for customers to recognise the product. The product's vegetarian status, significant to many Indian consumers, is indicated on the label by the green dot, an Indian certification mark.

The packaging could benefit from being more environmentally friendly, such as by using recyclable or biodegradable materials, if this hasn't already been addressed. Although less common for single-serving granola bars, a resealable option could be considered for consumers who might not consume the entire bar in one go.