Pack View: Orika GunPowder

Shashwat Das

The Orika GunPowder pack is interesting in many ways. The transparent cylindrical PET bottle tapers to the top and has a unique two-way moisture resistant cap. Interestingly, the cap is not flat but wavy at the top giving it an elegant modern look.

The cap opens two ways, one side is a sprinkler and the second opens to a bigger hole. The brand colour black seamlessly flows between the label colour and the cap fixture giving it a premium feel.

The spoon visual element which is part of the Orika design language stands out beautifully flaunting the orange variant colour of the gunpowder inside. The BOP design effectively promotes multiple applications which is a great idea to encourage pickups and trials.