Jashvi Shah, Ctrl M

As a lover of healthy snacking choices, I appreciate the thoughtfulness behind Nature Valley bars portion size and shape.

The vibrant green colour scheme, reminiscent of neon hues, catches the eye, while the typography on the front adds to the allure.

However, I observed that the front of the packaging may be overloaded with information, likely constrained by the product’s size limitations.

In terms of strategy, streamlining the information on the front while maintaining key messaging could enhance clarity and appeal to consumers.

Pawan Kulkarni, Packfora

The design and use of colours immediately convey to the consumer the core theme of the product - natural and healthy.

Its a simple design intended for on the go snacking.