Pack View: KitKat Chunky
Two packaging experts view the pack of Monsoon Harvest and share insights on its unique design and materials
18 Sep 2023 | 1378 Views | By Disha Chakraborty
Bhavika Shah, Beyondesign
The perfect nutritious ‘break’, the Kit Kat chunky serves as the ultimate on-the-go snack to satiate your immediate hunger pangs.
Its arresting red packaging is very catchy and depicts the deliciousness of the product.
The eco-friendly packaging is a conscious effort on the brand’s initiative towards a sustainable environment.
Kit Kat Chunky with its crunchy wafer covered with quality, smooth chocolate is sheer Indulgence. The packaging comes from 80% recycled plastic as per Nestles last claim and has an easy to tear strip.
Yatin Patil, Bizongo
The new pack of KitKat is a great example of a brand that is conscious of sustainability and eco-friendliness.
The packaging of the chocolate bar is made using recyclable materials, including polypropylene (PP) for the barrier layer, metallised PP in the middle, and a surface printing layer of PP with a matte finish on top.
The centre-sealed pouch is created using the latest form fill and seal machine technology, ensuring a tight seal and protection for the product inside.
The matte finish printing gives the packaging a modern and sleek design, while the recycling symbol on the packaging showcases the brand's commitment to reducing its environmental impact.
Overall, the new pack of KitKat is a great choice for consumers who are looking for a delicious treat while also being mindful of the environment.