Pack View: KitKat Chunky

Two packaging experts view the pack of Monsoon Harvest and share insights on its unique design and materials

18 Sep 2023 | 1244 Views | By Disha Chakraborty

 

Bhavika Shah, Beyondesign


The perfect nutritious ‘break’, the Kit Kat chunky serves as the ultimate on-the-go snack to satiate your immediate hunger pangs.

Its arresting red packaging is very catchy and depicts the deliciousness of the product.  

The eco-friendly packaging is a conscious effort on the brand’s initiative towards a sustainable environment.

Kit Kat Chunky with its crunchy wafer covered with quality, smooth chocolate is sheer Indulgence. The packaging comes from 80% recycled plastic as per Nestles last claim and has an easy to tear strip.  

 

Yatin Patil, Bizongo
The new pack of KitKat is a great example of a brand that is conscious of sustainability and eco-friendliness.

The packaging of the chocolate bar is made using recyclable materials, including polypropylene (PP) for the barrier layer, metallised PP in the middle, and a surface printing layer of PP with a matte finish on top.

The centre-sealed pouch is created using the latest form fill and seal machine technology, ensuring a tight seal and protection for the product inside.

The matte finish printing gives the packaging a modern and sleek design, while the recycling symbol on the packaging showcases the brand's commitment to reducing its environmental impact.

Overall, the new pack of KitKat is a great choice for consumers who are looking for a delicious treat while also being mindful of the environment.

 

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