Pack View: Hershey's Zest

Shubhanan Kanjalkar, Asian Paints

The branding and graphics effectively highlight the product's exclusive features, giving them greater visibility than the brand name itself. The packaging stands out on the shelf with its attractive colour scheme, premium finish, and tactile feel.

It features a textured matte varnish with embossing and spot UV to emphasise key artwork elements, while gold foil stamping highlights the brand name.

The chocolate bar is delicately wrapped in cold seal high-barrier metallised films, preserving its flavour, taste, and aroma. Additionally, tamper-evident labels provide clear visual evidence of tampering.

If the package is opened, the label will tear or leave a residue, indicating possible compromise. However, using a glued end flap on the mono carton could have eliminated the need for two tamper-evident labels.

Shraddha Kadam, Hindustan Unilever

This is a very beautiful pack, with all the premium decor on the carton. The carton is a Met-PET carton, with UV drip off, the combination of mat and gloss finishes give it a premium look.

These types of cartons are generally prone to scuffing in transit which can hamper the pack, however to avoid this, special varnish can be used.

The carton also has a tamper evident tape on both the opening flaps, which is a very important feature as it gives assurance to the consumer of the uncompromised safety and quality of the product.

Inside the carton the chocolate is packed in a wrapper, the inside wrapper also has an attractive artwork. However, the quality of the wrapper can be improved as the wrapper while tearing was delaminating and not giving a smooth opening experience.