Pack View: Epigamia Yoghurt
Two packaging experts analyse products in the market. The matrix they deploy is: aesthetic appeal, technical specifications, design aspects and above all, sustainability. Disha Chakraborty of WhatPackaging? reports
27 Jun 2024 | By Disha Chakraborty
Shubhanan Kanjalkar, Asian Paints
The packaging appears to be made from high-barrier PS, though PP is also a possibility. It is lightweight and offers excellent crack resistance and a wrinkle-proof surface, typical of PS.
It features a clear shrink sleeve label, likely made from PP, and has an induction seal ensuring leak-proof performance.
The aluminium foil top is printed using gravure, evident from the sharp images, text, and colours, despite the limited space used for additional product marketing.
Additionally, we can use IML for these yoghurt cups, which enhances their premium feel.
Shraddha Kadam, Hindustan Unilever
The yoghurt cup is a classic thermoformed container tagger seal along with shrink sleeves as a decoration.
This pack is a good example of how you can use the existing pack to promote a new pack or to educate the consumer about what's new. In this pack they have printed the picture of the new flavour on the tagger, asking the consumer to try that as well, so right before the consumer even opens the current pack they will be informed or rather excited to try the new pack. One more thing I liked is the base of the container, it has these small ribs which give added strength to the container and better stability in the shelf. It solves the classic problem of dents in low-weight containers like these.