Krupa Sheth, Stratedgy

The choice of vibrant colours makes this pack unique in the category. The detailing of the illustration, in contrast with the minimal composition and elegant typography, makes for a balanced and well-centred front of the pack.

The embellishment of gold foil works well on the front as well as the side of the pack, elevating the fun and youthful look of the packaging. I think it was clever to replace the rose in Akbar's hand with a chocolate, however, I think it could have been more prominent as it can be missed at first glance.

While I do think the illustration is very differentiating, I feel like there needs to be some context of the larger story, especially for someone viewing the pack in isolation. The illustration does create intrigue, but the curiosity needs to be satisfied by some supporting context. The overall pack is very neat and vibrant. The quality of the print, choice of paper, and finish all work very well together to create differentiated packaging for the brand.

Nikhil Phadke, Elephant Design

A 9/10. Slim cardboard. Premium looking packaging.

Pink Colour and side purple colour output on matte substrate has come out very well and attractive. Design itself is unique with added quirky graphics. Gold foiling is done near the brand name which adds to the premium value.

The inside brown matte pouch adds to the idea of the product being premium.