Pack View: Beco Bamboo-based micellar makeup wipes

Shubhanan Kanjalkar, Asian Paints

I believe the pouch is made from PP and LD liner with a matte coating, and features green artwork that communicates the product's natural and gentle qualities. Its clean, minimalist design and clear brand messaging aid consumer decision-making.

The packaging is user-friendly, featuring a resealable closure that maintains the wipes’ moisture and ensures convenience for the user. This practical feature enhances the overall user experience.

However, the packaging's sturdiness could be improved for better protection during transit by adding an outer mono carton.

Shraddha Kadam, Hindustan Unilever

The wipes come in a pillow pack with a slot in the centre with a resealable label to remove the wipes. This is a bamboo-based natural product, hence the aesthetics or decor is equally important as the functionality of this pack. This pack is of green colour and a matte finish pouch, which gives this pack a touch of nature.

The label can be peeled from one side as per the instructions on the label and once you remove you can reseal the pack thereby keeping the product safe from the outside environment.

This label has a notch on the other side of the label, if you try to open the pack from the other side it will tear off the label, and will let you know if the pack has been tampered with.