Pack View: 7th Sense Kheer with Vermicelli

Dhavanshi Shah
Art director, De Icebreaker Creative Studio

This product is a commendable attempt to offer a ready-to-eat Indian dessert.

The packaging is overall good, easy, and functional, providing a convenient experience for a liquid dessert product with an integrated spoon. However, the design is cluttered with excessive text and lacks a tempting visual appeal that would encourage consumers to pick it off the shelf.

Simplifying the design and incorporating more enticing visuals could significantly enhance its attractiveness. Despite this, the practicality and functionality of the packaging make it a strong choice for consumers looking for convenient dessert options.

Subodh Borkar
Manager, packaging and procurement, The Mend Packaging

The product is packaged in a plastic cup with a sealed lid, a common choice for ready-to-eat desserts. The lid's label clearly identifies the product as ‘7th Sense Kheer with Vermicelli’ indicating that it is a ready-to eat dessert and recommending refrigeration for optimal taste. The cup is made from food-grade polypropylene (PP), which is lightweight and offers good protection against contamination.

The sealed lid helps preserve freshness and prevent spillage. Although the product can be stored at room temperature, it is recommended to be served cold for the best taste. The side of the cup features essential product information, including the brand name, product name, and a visual representation of the desert, which enhances its appeal.

The label highlights key attributes such as "Zero Preservatives," which may attract health-conscious consumers. It also provides storage instructions, indicating that while the product can be stored at room temperature, it is best served cold. The perforation line around the label where the lid and container meet could be refined. A finer perforation would allow the label to break cleanly along the perforation without tearing the rest of the sleeve