WhatPackaging? (WP): Name of the product?
Shruti Chakraborty (SC): HB Fuller Earthic 2025 & 2027

WP: What does it do?
SC: Adhesive solutions for glass bottle labelling.

WP: Explain what it is suitable for?
SC: The latest HB Fuller water-based labelling technology offers good wash-off performance. To support more sustainable and reuse models, manufacturers will need easily removable adhesives in order to re-label the glass bottles for each use, and the excellent wash-off properties offered by HB Fuller are a solution for this.

WP: When was it launched?
SC: July 2023.

WP: What are its applications?
SC: Suitable for paper and foil labels in one-way and returnable glass bottles.

WP: How does it differ from similar products in the market?
SC: HB Fuller’s effective wash-off process for returnable bottles meets the sustainable practices that many manufacturers are looking for. The new advanced water-based labelling technology mitigates the challenge of having excellent bottle washability with new advanced water-based products. Thereby, the solution ensures a stable and consistent supply chain. And, this product has been validated and approved by an external institute for waste water treatment.

WP: What is the USP of this product?
SC: Our new labelling product offers excellent wash-off properties for returnable bottles with no label carry over, excellent ice-water, and condensation water-resistance with very good machinability. It allows brewers and other beverage manufacturers to achieve mileage benefits by labelling more bottles with less adhesive.

WP: How convenient is it to use?
SC: Unique advanced water-based labelling technology with no label carryover in industry standard bottle washers. The product allows to significantly label more bottles with a single pail of adhesive than before. It can run smoothly on all types of machines.

WP: Assembly line speed?
SC: Machine speed of up to 65,000 bottles/hour.

WP: What kind of manufacturing compliance does your company follow in India?
SC: The HB Fuller Shirwal manufacturing site strives for high-quality and ethical standards, and it is certified with ISO 9001, 14001, and Sedex Members Ethical Trade Audit (SMETA) showing its commitment to meeting customer demands and responsible production and supply chain practices.

WP: Key customers?
SC: Brewers and other beverage manufacturers.

WP: Technical specifications?
SC: The product is based on advanced water-based technology. It has excellent viscosity stability and; 30°C temperature, very good wet tack, and easy cleaning on machine spare parts.

It enables washing machines to run at lower bath temperatures and less caustic soda concentration and sedimentation in the washer compared to traditional caseins and synthetic technology.

WP: Contact person and details?
SC: Shruti Chakraborty, IMEA marketing communications, H B Fuller
Phone: +91-8956691356
Email ID: Shruti.Chakraborty@hbfuller.com