Green packaging drives sustainability forward
Green packaging is a vital step toward sustainability in the Asia-Pacific region, with the market set to grow from USD 336.85-billion in 2024 to USD 564.58-billion by 2034.
27 Mar 2025 | By WhatPackaging? Team
The shift towards these materials is part of a broader effort to reduce waste and energy consumption
The green packaging market in the Asia-Pacific region is witnessing significant growth, driven by consumer demand, regulatory changes, and environmental concerns. In 2024, the market was valued at USD 336.85-billion, and by 2034, it is expected to reach USD 564.58-billion, growing at a compound annual growth rate (CAGR) of 5.3%.
Green packaging includes materials such as biodegradable plastics, compostable mailers, and plant-based packaging solutions. The shift towards these materials is part of a broader effort to reduce waste and energy consumption. Notable alternatives include polylactic acid (PLA) and polyhydroxyalkanoates (PHA), which break down more easily than traditional plastics, addressing the long-term waste issue.
Governments in the Asia-Pacific region are increasingly enforcing regulations to encourage sustainable packaging. The introduction of extended producer responsibility (EPR) policies, which require companies to fund the recycling of their packaging waste, is one example of such efforts. These regulations are prompting industries like eCommerce and food delivery to reconsider their packaging choices, as they play a significant role in daily operations.
Artificial intelligence (AI) is playing an important role in advancing sustainable packaging. AI helps optimise packaging designs to reduce material waste while maintaining product protection. Additionally, AI aids in waste sorting, ensuring non-recyclable materials are identified early in the supply chain.
The growing green packaging market reflects the broader shift towards sustainability. Consumer preferences are aligning with eco-friendly solutions, encouraging businesses to invest in green packaging to meet regulatory requirements and strengthen their relationship with environmentally conscious customers. Despite challenges like inadequate recycling infrastructure and consumer awareness, the green packaging trend is set to become the industry standard in the coming years.
This story is based on a report by Towards Packaging.